Growth
by design.
Hello, my name is Andy.
I help ambitious companies explore bold futures and turn them into reality.
Working at the intersection of emergent trends, creativity, and global business - I focus on how design can unlock growth and shape what comes next.
From design consultancy at Seymourpowell, to sparking meaningful dialogue and strategic collaboration with The Design Dividend, to driving growth with Pitch Ready and Human-Centred Selling — learn more about my work below.
About
Design-led Growth Strategist
With nearly two decades experience at the intersection of design and business, I bring a unique perspective on how creativity drives growth.
As Associate Director at Seymourpowell, I work with leading global brands to reimagine products, services, and experiences. Through ventures such as The Design Dividend and Future Design Forum, I create the conditions for meaningful dialogue and strategic collaboration to occur - centred around the most the biggest questions shaping the future of design. Through Pitch Ready and Human-Centred Selling, I help ambitious founders and companies build the capacities and skills to thrive in modern markets.
Across each of these projects my work spans creative consultancy, strategic foresight, and practical growth strategy —each united by a belief in the transformative power of design.
Work
Seymourpowell
Associate Director at Seymourpowell - one of the world’s leading design and innovation consultancies. For over 40 years, Seymourpowell has helped ambitious brands imagine bold futures - designing products, services, and experiences that shape how we live, move, work, and play. From transport and consumer goods to technology and hospitality, we blend creativity, strategy, and innovation to deliver meaningful growth for clients worldwide.
The Design Dividend
The Design Dividend is dedicated to exploring our evolving world and the transformative potential of great design. It’s a platform for foresight and dialogue - curating insights, convening conversations, and highlighting opportunities where design can create lasting value. Through projects like the Horizon 2035 foresight report and the Design Dividend Dialogues, the we create the conditions for collaboration, imagination, and innovation to thrive.
Pitch Ready London
Pitch Ready is a sales training and advisory firm built for the way people buy today. Grounded in the six pillars of Human-Centred Selling, we help ambitious founders and companies turn ideas into impact by mastering the principles of customer-centric, value-based business development. Our goal is simple: to make selling more human, more effective, and more enjoyable — unlocking growth for both people and businesses.
Human Centred Selling
Human-Centred Selling (HCS) is a strategic approach to consultative selling that applies the principles of human-centred design to the modern market. It is designed to create GTM systems and seamless buyer journeys that reflect how people actually want to buy - seamless, value-led, and grounded in trust.
At its heart, HCS reframes selling as the strategic leadership of change by design. Instead of pushing products or services, sellers act as partners who guide customers along a transformative journey—one in which needs are clarified, opportunities are reframed, solutions are co-created, and confidence to commit is steadily built.
Speaking
Keynotes & Moderation
I regularly deliver keynote speeches and moderate discussions at global conferences, representing both my own ventures and the organisations I work with. My presentations draw on themes at the intersection of design, foresight, and business growth — from exploring future consumer experiences at Seymourpowell, to unpacking global factors through The Design Dividend, and rethinking modern sales with Pitch Ready and Human-Centred Selling.
Whether presenting future-focsued perspectives or guiding conversations between leaders, my role is to bring clarity, energy, and meaningful insight to audiences navigating the most pressing questions of our time.
For speaker enquiries or access to previous presentation assets,
please feel free to get in touch below.